This in-depth case study by Ryan Berg is a prime example of leveraging explanatory case studies in your marketing strategy.
It details Zapier’s SEO approach, illustrating how they created over 25,000 unique landing pages to enhance search rankings for various terms.
Zapier’s primary strategy focuses on targeting relevant long-tail keywords like “app A + app B integration.” This approach has been crucial for generating substantial organic traffic over time.
By dissecting the strategies of industry leaders and their paths to success, you can leverage their brand power and credibility.
These types of case studies are especially useful when your current clients do not permit detailed disclosure of the tactics you use to enhance their online presence.
They demonstrate to potential clients that you possess the knowledge and expertise necessary to help them succeed in their industry.
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