This influencer marketing case study from Warby Parker and Trend demonstrates how effective influencer marketing can be, even with a limited budget.
The “Wearing Warby” campaign featured influencers wearing Warby Parker glasses in their everyday lives.
Whether it was mundane tasks like eating breakfast or artists creating new masterpieces, the campaign showcased Warby Parker's products in real-life settings, making the brand more relatable to the influencers' followers.
This is a typical third-person case study, as it focuses on the campaign's outcomes without delving deeply into the specific tactics used.
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