If you look at all the top Instagram accounts in clothing, Converse has a much higher engagement rate than its competitors.
At 1.79%, their social media posts have an organic engagement rate over 15 times higher than Nike.
Why does Converse excel?
Let’s delve into the strategies behind these impressive numbers:
Analyzing Converse’s top Instagram posts reveals a clear pattern. Collaborations with influential creators and artists, such as Tyler, the Creator, drive exceptional engagement.
A post promoting their new collaboration shoe garnered over 183,000 likes within a few weeks. Converse further enhanced this campaign by producing a short film featuring Tyler.
To reach a broader audience, combining fanbases through collaborations is a highly effective strategy.
This analysis serves as an explanatory case study.
We started by examining Converse’s outstanding Instagram performance and identified the tactics contributing to their high engagement levels.
Since we did not collaborate directly with Converse and are analyzing from an external perspective, this qualifies as an explanatory case study.
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