When it comes to pay-per-click (PPC) advertising, Google has been a pioneer. In 2021, it remains the largest digital advertiser worldwide, with $146.92 billion in ad revenue in 2020.
Despite its established credibility, Google continues to use case studies, particularly in emerging markets like India.

This case study demonstrates how Google Ads helped Saraf Furniture generate ten times more inbound leads each month and hire 1,500 new carpenters as a result.
This typical third-person case study focuses on outcomes rather than methods, aiming to build trust and showcase Google's effectiveness.
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